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The profit potential for women’s sports is increasing. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns.
On this week’s Business of Sports, Jason Kelly visits Los Angeles’s newest team, soccer club Angel City FC. Backed by a star-studded list of investors, including Natalie Portman, Uzo Aduba, Eva Longoria, Casey Neistat and Jennifer Garner, Angel City is looking to prove women’s sports leagues can be profitable. New data from Sports Innovation Lab suggests that understanding fans of a more-established women’s league like the WNBA can help unlock wealth elsewhere. But first, longstanding biases and skepticism must be overcome. And for the National Women’s Soccer League (NWSL), there’s a recent scandal around alleged abuses that have shaken its very foundation.
#BusinessOfSports #BloombergQuicktake #Sports
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Which women's sports league do you think has the most business potential? Plus, check out the extras from this episode: https://youtu.be/nib3i-bsLtw
WNBA most successful women's league😂😂😂 A league that hasn't even eatned profit yet..
You have to call it football if you're that serious lol
It's football never soccer
Hope they will succeed ❤️❤️❤️🇺🇸🇺🇸🥇
It’s hilarious watching media try to make this into a “thing” lol
It’s called football…don’t just rename games as per your convenience
Is this a joke ?
This is ridiculous!!! It's a video packed with excuses. They say the most successful league in women's sports is the WNBA!? But yet it only made 60 million in one season! That's not successful. I mean LeBron James nearly makes that in one season and let's be honest without the NBA funding the league it would have gone bankrupt years ago. Also this so called expert thinks the only thing keeping the league back is time!? Not the fact that no matter how long time passes women will never be built the same as men and therefore they will never be as strong or fast as men. The simple truth is people don't like to hear the truth. They prefer to listen to the so called experts who tell them what they want to hear and that ain't helping no one.
🤣 no not really
the problem with women soccer it's not fluid as men's soccer. there is no cohesion & it's so slow! let's not mention goalkeeper's they make a striker look like a phenomenal player
as a reminder， they have sold 14k+ season tickets and got more than 20 sponsorships
Here’s the thing. Most women don’t support women teams sport. You can do all the marketing you want but it will still fail if men don’t support it first. N that’s the bottom line.
LOL, woman sports, tell the truth, dying media
Women's sports leagues regardless of sport, need to build brand awareness and an emotional connection which takes timee and a big broadcasting deal to make them financailly viable. Sponsorship helps but its not enough to offset the low attendance numbers long term. They also need ownership with the resources and patience of an Art Ronney to see this through and those are hard to come by nowadays
Title should have been "Women's'' soccer, coz thats all it about.
wow I was suprised to see the ouja scammer
Why would you post a picture of Megan Rapinoe on the thumbnail? I get that she's the only face some casuals know but Angel City isn't her team. She plays for OL Reign in Seattle.
This is a very interesting video because it makes it obvious it's all about social justice and women empowerment, and not about soccer. Soccer is just an accessory, just a host. That's why people who actually care about sports are repelled by all of that, and people who get on board do so because 'f trump, yay'.
They might not have wifi figured out, but least they got the founder of ouya 🙂
Julie Urhman is not someone I’d trust to know what sells, OUYA was such a failure on so many different levels, it just makes you wonder what kind of person would ever green light that product
Majority of money spenders in the market nowadays is women then why women are not supporting them?
Blame women for not supporting their own sports lol
*Football.
Shannon MacMillan and Shannon Boxx are not the same person.
Its Football
Ah waman's sports where you can be a professional athlete, and wanna be paid as much as the best, but you can't even win a game against a team of high school boys.
AND LED BY THE SAME WOMAN WHO WAS BEHIND OUYA LOL
ouya?
It's FOOTBALL NOT SOCCER!
Let's be honest. Soccer is a third-tier sport in the United States, to begin with. College football has higher ratings than any Pro-Soccer team.
lol
To me it seems like they are trying to create an activist organisation first and a soccer team second.
Trying to use social awareness and social/political causes to increase viewership is a losing proposition. As an example, many Americans wanted to US women soccer team to fail in the recent Olympics because of their extreme political/social stances. To increase viewerships you need very talented, charismatic, and positive attitude players (for example, the recent youngsters in the final of the US tennis open)
This sounds similar to when my broker hooked me into penny stocks.
No way
Funny how the big media is “trying” to make women’s sports a big thing.
1:12 Wrong. WNBA has been around for decades and is still losing money. Should be dead if not for the NBA's subsidy.
It is a terrible video….
American don't like football ⚽.
Terrible and typical American Approach. Make money, fans are consumers. A business opportunity. With a strong and smart marketing strategy to engage the common man in a sports who was born from the working class, the community. Thats why they are clubs not franchises.
LA is the perfect city for a team like angel city❣️So excited to go to a soccer game soon!!!!
It’s better to invest in men’s soccer. It’s an international game, and the existence of big games on global scale will make more Americans interested in it as times goes by.
The higher emphasis on business side of the sports, instead of the sports itself is appalling prospect for a sports fan 😟
By comparing men sports leagues with the nascent women sports league, you are stoking competitive nature among the fans. Sports fans are very tribal and will do everything to elevate their team/leagues popularity. It's a sports thing.
Kudos to Women run team but don't exclude/chastise men, they are the most avid consumers of sports.
they removed dislikes
I'm a fan of women sports specifically womens cycling, but this acfc seems like a terrible proposition for womens sports.
This is more like a social experiment than a business project. No serious team has 60 owners. It's a crowdfunding. Imagine the amount of games canceled by strikes, protests, rallies and all kinds of SJW things. I'm eager to see that left utopia begins.
Don't even need to read the comments to know they're filled with insecure boys with micropeen syndrome who are mad their moms got the wrong BBQ sauce for their nuggets.