Camisetas ESTADOS UNIDOS
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⏱ Timestamps
00:00 Crisis in Germany
01:14 Adidas vs. Nike – The History
04:30 Why Adidas Lost
08:33 The Future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#football #nike #adidas #germany
Because they decided to just do it.
If you're gonna be angry at anyone for this it should be at Adidas for possibly undervaluing the German National team
Good video but saying German is the biggest federation in the world is wrong. They're not even the biggest in Europe. 😂😂😂
seeing the German shirt without Adidas was unthinkable growing up. splitting after 75 years, damn.
It blows my mind that Nike didn’t enter the biggest sport in the world until the mid 90s and it took the biggest sporting event to come to their own backyard for them to notice it. I know Americans tend to never look outside their borders but every once in a while I’ll get reminded about it and get surprised again. Better late than never and it clearly paid off.
It will be a great if you make a full video covering pros & cons of about American College football. I am very curious to know about this, how does it works, it's economy, it's expenditures, & etc. Please🙏❤
I am not even German and I feel betrayed
Germany jersey without adidas is sacrilegious. Man, thry made some insane bangers. I hope they go back to adidas
It feels similar to the US in the early 90s, using Adidas kits for their national teams despite having a brand like Nike already being there in home soil. Tables turn I guess
Adidas made his name on german teams, but paid them less then foreigners. Best decision by germans ever
Red Bull and Formula 1 😂??
This video is par compared to your own spectacular content!
Some things should be more important than money…
Nike now has The 2 greatest football traditions, The 2 greatest and more hiatorical National teams.
Great and bold move.
To me, the whole situation boils down to disloyalty from the German National Team towards their son, adidas. Even if the deal is not the same as offered from Nike or even if they were treated badly, Germany shouldn't forget the identity of its country.
If i was offered to be paid twice than what Adidas was offering and be called unpatriotic while I'm at it, I'd just do it✅️
Interesting, I've also seen reporting/ videos talking about the fall of German Engineering, especially with auto's. What's going on in Germany?
"Redbull and Formula 1"? Bad example, Redbull only joined F1 in the early 2000s. A better example would have been Ferrari. They're the most successful team in the sport and have been around by far the longest amongst all current teams.
Adidas…get your money up
Well the DFB needs money to prosper, politicians wants DFB to prosper. Quit whining or provide whatever the DFB needs!
Adidas sponsored Somalia in the 90s yeah?
Red bull and F1 is a bad comparison
Worth noting that Nike recently lost the Barcelona deal (Puma winning that one), and hence can afford to overpay to acquire a European football powerhouse in DFB.
money talks guys, politicans are just stupid
What is with the fingers at 0:38 ??
Nike will soon realize tht this offer was in no way eonomical. Aidas has worked with Germany long enough to produce a sensible offer. But sure, lets take the copious amounts of money, Nike will fail in Germany like Walmart did.
I dont think this saga is over. The new deal basically starts in 2027 (a very long time from now lol, a lot of things will happen before then)
Adidas could easily have this deal questioned in the legal sphere. Backed by German political bigwigs and other influential people, i wudnt be surprised this nike deal gets terminated before they even have the chance to put the swoosh logo on the classic German shirt.
The topic we all been waiting for. Thank you
Thanks Athletic Interest for story this one.
American culture destroying traditions, classic
6:26 I like how the US flag in the background becomes the three stripes of Adidas. Props to the editor.
well i buy adidas shoes because it's adidas
Something in not being told in the video is the taxes evasion problem that the main directors of the dfb have and the need of fast money to solve it…
Also the lack os patriotism is said because once Nike made the last offer the dfb didn't tell Adidas about it to let them at least make a counter-offer… Which usually is a good and honest business practice in long therms business relationships and that's is actually true
The rest is actually the fact that Nike put a gigantic offer and the dfb took it
All and all, Germany are still gonna be ass.
They can get more money from Nike, or less from adidas. But chances are they’ll get dog walked by “underdogs” for a while.
So who cares? Not like that adidas or nike money is gonna go somewhere to improve their team. Is it gonna magically go into developing youth players? Youth players that’ll take another 4-8 years to develop?
Basically what I’m saying is, this doesn’t change anything since Germany are still ass. And I can say this because it’s funny
Red bull and f1 😂
Adidas or nothing
Destroying our home……..said Habeck😂😂😂😂
adidas lost mainly because the DFB needs money, urgently…
German here: I love you took a punch at the whole Quatar PR debacle. I was very confused back then. Some of my coworkers were saying „shame on you“ for watching the games.
I was afraid to say anything because of political backlash.
Muy buena jugada, porque los últimos uniformes hechos por Adidas para la gran mayoría de selecciones ha sido HORRIBLES. Ojalá aprendan a hacer cosas más bonitas.
@AthleticInterest , you used a russian propaganda map on 2:19 . Crimea is part of Ukraine.
Oversea fan of Germany, Bayern and Adidas here. I was greatly upset at first
But since i learned that Nike offered much more, i'm all down for this now.
Change – fresh start could be what Germany NT needs most right now (Bayern need this too)
and oh, the recent ruckus about the away trikot didn't help adidas at all.
Having Germany and Brazil under your belt is a huge flex
Great video and great points. But i dont see what the fans would have from a different sponsor. Shirts arent gonna look much better and the sport wont be played differently…. Its surely lucrative for dfb and nike tho
Nike not as smart as it used to be…….