Camisetas JAPÓN
Try The Athletic for FREE for 30 days:
📗 Tifo’s new book, «How to Watch Football» is now available internationally:
We’ve been there every transfer season, a big transfer is justified because “they’ll pay the club back in shirt sales alone”. But will a player really be able to recoup their transfer fee from flogging shirts?
Abhishek Raj explains how shirt sales work, how much a club earns on average from selling kit, and whether it ever justifies a transfer. Illustrated by Marco Bevilacqua.
Follow Tifo Football:
Twitter:
Facebook:
Instagram:
Listen to the Tifo Football podcast:
The Athletic UK:
Apple Podcasts:
Spotify:
Watch more Tifo Football: Tactics Explained:
Finances & Laws:
Tifo Football Podcast:
Most Recent Videos:
1 Popular Videos:
About Tifo Football:
Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.
We know there’s an appetite for thoughtful, intelligent content. For stuff that makes the complicated simple.
We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.
Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.
Founded in 2017 and became a part of The Athletic in 2020. For business inquiries, reach out to tifo@theathletic.com.
Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com
#Transfers
Shirt sales haven't been a major thing since players were bought and sold in the thousands.
This channel is biased
amazing how we Africans get left out even the simplest of animations. XD
So the video ignored the cr7 and Messi transfers?
real ones remember the tifo talks about this
I think you argue against yourself with the Pogba example. United sold 4*1.85 = 7.4 million shirts out of the almost 10 million. Paying about 75 %of the fee is a very significant amount of the transfer, so that example would absolutely argue that shirt sales can pay for players in a very high degree.
If Pogba would have been a larger success and signed a contract extension they surely would've made the money back and more.
why don't they just nickname one of the kids in the youth team "Messi" or "Ronaldo", then theres no need to do the transfer 🧠
Should've talked about the case of Ronaldo joining Juve. The amount of shirts spld DID infact cover the 100 mil transfer fee.
Wasn't there a rumour Ronaldos 90milion fee was earned back alone only by his shirt sales? At the time it broke all the records and Ronaldos hype at the moment makes it believable. Some knows the answer?
As a UTD fan this video screams Shinji Kagawa to me. Very talented player despite not having the best of times at UTD. Fergie went for him because he fitted the profile on the pitch, but undoubtedly there were commercial intentions. I think first japanese player in the Prem? Hot talent, national hero in Japan so we can break into the Japanese Market to drive utd's sales etc. Marketing genius by fergie
Obviously not, and is they indeed could recover 150 million or so through shirt sales, then the transfer bidding literally will start close to that mark, as all teams will trivially be willing to pay what they are guaranteed to get back😂.
But it's more nuanced than that, based on marketing, fan base and their deals with the shirt manufacturer… But my point is the same…
No matter how rich a club is, if others are also rich, then you are forced to pay literally everything that you have to, to retain/buy them from the competition.
glazers united transfer strategy until recently
Ronaldo and Juventus 😂
Money talks! New Balance produced better shirts than Nike have and at a fairer price point.
It's crazy that messi(adidas) makes money for nike with shirt sales and ronaldo(nike) did that for adidas
Depends on player & transfer fee. United did recoup the CR7 re-signing fee from shirt sales. You’ll never cover his salary with shirt sales though…
I would love to know what the current numbers are for Messy's Argentina Jersey.
Did Joe not already do this on Tifo irl?
No they don’t! Conversations closed hopefully once and for all
That background music 🎶🎶
I don't get it, if Pogba shirts sold for about 1.85M shirts per year and Man U got 20% of that, wouldn't that be like 15-25 pounds per shirt?
Which would be way more than 30M pounds per year and then actually paying for the transfer in like if not 4 then for sure 5 seasons?
Tifo, you changed units between Messi and Pogba, this is making it a bit confusing
It was always clear to me that it's a myth. Just do the math. There are a lot of other costs involved.
You did a similar videa about a year ago I believe
The only players that have ever recouped their transfer value in shirt sales have probably been players that cost only a couple million (like Ronaldo to Man U the first time) and then became iconic figures after developing rapidly and having their short sales boom. Also they probably had to have been at the club for a while to recoup.
You can’t really count Messi since he costed Barcelona nothing.
With the figures you give Liverpool made £41 million with Nike in 2022.
You say that the commission per shirt is roughly 7.5% and the rest of the 20% comes from the up front payment but then when calculating Liverpool’s annual revenue assume a 20% cut per shirt sold in addition to the £30 million up front.
If they got 7.5% per shirt as you state is the norm earlier in the video they’d have made almost £11 million with 2.9 million annual shirt sales taking their total to £41 million, less than their up front New Balance fee
Why pay 50 dollars for a Messi shirt? Just go to Bali for vacation and you can buy it for 2 dollars.
Literally nobody bought any Liverpool shirt with the useless waste of money Nunez name on it.
I’m a Brazilian who has always supported Liverpool and I’ve bought a new Jersey just because Nike now commands it.
Besides the shirt sale big clubs do have their retail store which they can earn more income through shirt sale.
Remember all those Utd fans claiming that Ronaldo's shirt sales in the first week paid his transfer fee?
Thank you for this, I have so many arguments with people when they say the shirt sales will cover costs.
no, its just a meme
I think "pogba shirts" should become the new standard international unit of a footballer's value.
The athletic already did explain the economics of shirt sales
When Ronaldihno came to Queretaro FC his 2 season contract was paid in full by the jersey sales. They sold out in 1 week.
Still no Pele
Whens the pod coming back?
Official Nike Liverpool shirts cost way more than 50 quid, so LFC def has made more money on the deal.
this makes it even more baffling that we keep seeing such basic designs from shirt manufacturers, particularly Nike. there's plenty of shirts both modern and historical that people have and will purchase purely for the appeal/fashion of it, so surely there's no downside to being more experimental as there will always be a solid amount of base-sales from domestic fanbases anyway.
I was hoping you would have Shed light on Cristiano Ronaldo's Juventus deal as i recall newspaper articles saying that Juve had recovered the 100 Million they paid for his transfer within a few weeks of his moving to Turin through his image rights and shirt sales. Was that factual or PR BS?
Considering what they charge now for a rag of plastic, yes I think we're single handedly paying for each new transfer.
no. simple as.