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Neymar leaving Nike for Puma sparked quite a debate in the football community. Why did he leave Nike and why would Nike let him go? That debate was fueled when more high profile Nike players were leaving the brand or were seen in competitors’ boots: Raheem Sterling, Sergio Ramos and even Robert Lewandowski.
Why are all those players leaving Nike? We looked into it.
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⏱ Timestamps
00:00 Everyone Leaving Nike?
01:10 Football Boots Market Analysis
03:50 Why Neymar, Lewy & Sterling are leaving
06:16 What’s Nike’s Strategy?
07:44 Sponsorships: A bet on the future
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Not sure why but unlike Neymar we have no sponsorship from Nike or Puma. But you can support us by subscribing to our weekly newsletter 🗞️ ! Sign up, it's free 😊: https://athleticinterest.substack.com.
2 years later halland is the best striker after cr7 in the world nike is great chosing where to put there money.
im pretty sure he left nike not by choice. he was let go by nike because of an assault case that involved neymar at the time. i may be wrong but im pretty sure thats why they parted ways.
1:38 Russia is also Europe
broski sound so german(deutsch)
Nike was really smart with this watching how inflation has hit the world after the pandemic
They let go off players that are old and won't be on the spotlight in the upcoming years and signed younger guys that are talented and will be in the spotlight for years to come. Had they waited more years to sign them their price would've been way higher.
Also neymar seems to be a player that may retire early(Like most brazilians) and him facing injuries almost every year didn't really help either.
Them signing both Mbappe and Haaland is huge considering they may just be the two faces of football the following decade.(Unless they mess up again like they did with Messi)
But I believe Nike did one mistake in the football industry
They never pursued to push a player like they did with Jordan
Had they done that with Ronaldo or Messis(When they had him) they would've been even bigger by now. Don't forget football is like 10x what basketball is in the market.
guess nobody wants a diva?
Haaland did become the best striker
I think people view nike as one of the top football brands so they can be much more selective in who they get wearing their boots
Where you alive between 1996
No way…….
I normally love these but how can you ignore R9???????????
Nike is the biggest sponsor company in the world lol What a joke. Adidas is ever since ..
Shame Nike Treated Neymar Poorly But At Least Puma Cared Him ❤
but there is collabs with neymar i have a nike x neymar backpack
Today is Nike is down while Adidas is up
Absolutely unnecessary video
Nike doesn’t exactly have a good reputation around the world, get real only basketball fans gives a shit about Nikes to this day 🤷♀️ it’s corpo garbage 🗑️
personally the worst decision nike have ever made, no player could bring what neymar does and in my opinion neymar made the most visually appealing boots ive ever seen
Clickbait, Ney is the one that doesn’t want Nike, Since he got a better deal with Puma.
Players can choose their boots not a company that's all