Camisetas Chelsea
Gazprom’s soccer jersey strategy, explained.

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Russia has the world’s largest reserves of natural gas, and most of it is controlled by the state-owned company Gazprom. But Gazprom has also built a global profile as a soccer sponsor. Good publicity for Gazprom means good publicity for Russia; since Gazprom is owned by the Russian state, domestic approval for the foreign energy provider can help build a reputation for Russia in places that might otherwise be wary of their creeping influence. And as Vladimir Putin pursues that influence abroad, building relationships with foreign business leaders using the sport of soccer has proven extremely useful.

One place where that’s been especially true is in Germany, where the team FC Schalke 04 has a longstanding sponsorship deal with Gazprom. When the deal was first signed in 2006, Russia was vying to increase their presence in the Western European gas market. Over a decade later, Gazprom sponsors one of Germany’s most popular soccer teams, and is about to open their second major direct pipeline from Russia to Germany.

A previous version of this video misidentified Switzerland on a map. The error has been corrected.

Sources:

Natural gas reserves

Gazprom

Russian gas dependency

Nord Stream 2

Germany

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41 comentarios en «Why this Russian gas company sponsors soccer teams»
  1. “UEFA has today decided to end its partnership with Gazprom across all competitions.

    The decision is effective immediately and covers all existing agreements including the UEFA Champions League, UEFA national team competitions and UEFA EURO 2024.”

  2. Everybody is selling to Asia now, its mutch better prices then in europe, and better profit.
    Thats why europes gas reserves is far from full, now before the winter.
    So europe has bited its own tail again.

  3. Depressing American, this is not soccer, this is soccer. THEY LIVE TERRIFIED WITH RUSSIAN POWER, for decades their CLOACY ENTERTAINMENT COMPANIES LIKE HOLLYWOOD, NETFLIX, CNN, HAVE MADE THEM BELIEVE THAT THEY ARE THE BEST DL NATION IN THE WORLD AND THEY ARE ONLY MISERABLE SICK ANTI-RUSSIAN PARANOIDS. LONG LIVE RUSSIA !!

  4. I fear the reason may be a little more sinister, than just countering "bad publicity"…
    sponsorships provide a four lane highway for money laundering…
    something every billionaire Russian needs, including, but not limited to,
    Tsar Vlad the Intriguer

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