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If you sell them, they will buy.  The United States soccer team’s dominance in the Women’s World Cup this summer is proving there is a massive market for women’s Team USA gear.  Nike CEO Mark Parker said the team’s jersey is the highest-selling soccer jersey, men’s or women’s, ever sold on the website in one season.  “It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike,” president and CEO Matt Parker said on the earnings call according to ESPN. “The business grew double digits in fiscal ’19, accelerating in the back half of the year. Our momentum in women’s [sports] is a great example of how our renewed focus is really moving the needle through thoughtful design, powerful brand messages and digitally-led distribution.” The jerseys, starting for $90 in stores and online, aren’t the only reason that business is going up for Nike. Parker said the exposure of the team is driving sell in kits and high performance bras.  In addition, nearly two-thirds of the teams in the Women’s World Cup are wearing Nike uniforms, which is helping their business. Related Gallery Women’s World Cup 2019: Follow the action as the U.S. chases after another title  The U.S. women’s success in the World Cup has driven sales through the roof for Nike as the Americans stand one victory away from winning back-to-back titles. They beat England 2-1 on Tuesday to reach the finals for the third straight World Cup.